Ragutis, AB

Alaus kokteilio „B-shake“ įvedimas į rinką

 

Business: fast moving goods – beer cocktail

Product: drink introduction in to the market mainly using the facebook channel. The creation and implementation of ‘Searching for Mr Perfect’ campaign. The group was supervised between May and Oct 2009. 

 

Main message: ‘Over time women are constantly looking for a perfect man, Mr Perfect; however, they do not exist. Solution – perfect beer drink – B-shake. The main and the best attribute for women.’ which united over 10 thousand women in a facebook group ‘Searching for Mr Perfect’ (Idealaus vyro belieskant).  

 

The group: member women enjoyed exclusive contents and tried to answer the significant question ‘where to find Mr Perfect?’.

Kotryna Miliute: virtual person that posted everyday a topic of the day that member women could comment on and discuss. She also posted a problematic diary including videos and photos, directions to related articles, suggested how to spend spare time.
The drink was step-by-step integrated in to this interesting and entertaining content.
Viral Videos: top 10 most wanted men in Lithuania that attracted press attention and 52,000 views on youtube. 
Parties: there were parties organised in major three cities that were attended by more than 500 people. 

 

 

Viral video that attracted 52,000 viewers

 



Back