European Commission

Journalist award “For Diversity. Against Discrimination“ 

Lukrecija BBDO organized Journalist Award, initiated by the EC information campaign “For Diversity. Against Discrimination“.

Lithuanian National winner journalist Rasa Navickaitė was also succesful at the European level. She was awarded third prize for her article on the experiences of same sex couples raising families in Lithuania. Article “Different, but Happy“ was published in monthly magazine “Homo Mag“. 

The winner and two runners-up received their prizes on 21 March in Brussels from Françoise Le Bail, General Director of DG Justice at the European Commission. 

The article

Lietuvos pašto kampanijos, 2010 – 2011

Įgyvendintos įvairios Lietuvos pašto reklamos kampanijos:

Išsiųskite dalelę šilumos su Lietuvos paštu!
Siuntų dėžutė – tai ne tik materiali laikmena, bet ir kiekvieno siuntėjo šilčiausi jausmai ir emocijos. Tai dalelė šilumos, kuria galima pasidalinti.

Sveikinimai, kurie sušildo!
Kalėdos – šeimyninės šilumos ir artumo šventė.  Jei negali pasiekti savo artimųjų,  Lietuvos paštas –  tavo ir tavo artimųjų  šiltų emocijų tarpininkas.

Nustebinkite savo meilę su Lietuvos paštu!
Siuntų dėžutė pozicionuojama kaip alternatyvi kitoms Valentino dienos dovanoms. Į tikslinę auditoriją kreipiamasi per žaismingus ir lengvai suprantamus simbolius.

Lithuania and Europe – it’s you!

We have created a promotional video which aims to strenghten awareness of European Identity as integral part of Lithuanian identity.

The main character is a cosmopolitan photographer. He is interested in other cultures, but doesn't forget his own culture. 

He makes a dinner for foreign friends in cozy home atmosphere and adds spices from all European countries to his dish.

Dishes that are served with spices coming from all european countries creates an international taste of value, by which we can know other cultures, virtues and traditions.

Director – Lukrecija Vaupšaitė

Cameraman – Mantas Šatkus